Robert Hoekman, Jr, is the author of the Amazon bestseller Designing the Obvious (1st & 2nd edition), Designing the Moment, and Web Anatomy (coauthored by Jared Spool). He has also written dozens of articles for web-industry sites including Adobe, A List Apart, Peachpit, & InformIT.
Robert is a passionate & outspoken user experience specialist who has worked with Adobe, MySpace, Dodge, Craftsman, American Heart Association, Seth Godin (Squidoo), Automattic, United Airlines, & countless others.
He has spoken to packed rooms at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Voices That Matter, & many others.
